When you start minting digital art NFTs, it’s important to get the word out so collectors can jump in and support you. Currently, most collectors come through the crypto community which, as a whole, is very active on Twitter. Crypto Twitter—commonly referred to as “CT”—is made up of artists, crypto-enthusiasts, and collectors who are constantly sharing new ideas, crowdsourcing feedback, and rallying support for the artists in their collections. We highly recommend joining Twitter and using it regularly to cultivate a collector base for your NFT art practice.
A lot of artists use Instagram to share their work but it doesn’t have the same conversion rate with crypto collectors as Twitter, which is much more effective for this new audience. In fact, Twitter can be very helpful for getting your story out there and providing important social context around your work.
Here, we’ve outlined a few approaches that artists have used to rally the crypto community around auctions.
Approach 1: The Basics
We recommend using your existing Twitter account if you have a following there, or starting a new one if you want to keep your crypto news in one place. Many artists link to their creator profile in their Twitter bios and add a line that their digital art is on @foundation, which makes it easy for collectors to find you.
Even before you mint your NFT, tease that you’ll be dropping a new piece on @foundation soon so people can keep their eyes out for it. When you’ve minted your NFT and listed it for auction, share out the image and include the ETH reserve price. And then keep adding to the thread with details about the artwork and your process. (Pro Tip: Post your tweets in a thread so all of the information is connected and easy to follow along with.)
Approach 2: Level Up
The momentum around auctions can be exhilarating, and people love to follow along with updates. You can share when you receive bids (and be sure to tag the bidders!), when your countdown begins, and when a time extension is added. It’s also best practice to announce the close of your auction and to shout out the collector who won the piece. They’ll be as thrilled as you are!
Approach 3: Try an Experiment
The cultural-crypto space is very, very new. Most of the methods we regard as mainstays were originally developed by artists who were trying out an idea. So keep experimenting with new approaches and have fun with it! Maybe you want to retweet auctions from other creators, lurk around, start a performative anon account, or try out Twitter fleets.